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The web site mapesburyproperty.co.uk states the following, "The rental figure does not include letting fees." I noticed that the webpage also stated " Depending on your circumstances and the property you select, when renting a property through Mapesbury Property Service the following upfront fees may apply." They also said " An Intent payment equivalent of Two weeks rent to stop marketing whilst referencing is processed. This is only refundable should the agent or landlord wish not to proceed not if the tenant withdraws. Security Deposit usually equal to six weeks rent. The first months rent in advance." The meta header had properties to rent as the first optimized keyword. This keyword is followed by rental properties, letting in North West London, and North West London lettings which isn't as important as properties to rent. The other words mapesburyproperty.co.uk used was Lettings Agents. properties for sale is included but might not be understood by search crawlers.